Executive summary
AI has proved it’s here to stay. In 2023, advancements in predictive and generative AI (hello, ChatGPT) carved a clear path for intelligent customer engagement. Now, brands can ditch the age-old method of one-to-many personalization and deliver unique experiences for every single customer.
We’re calling this the age of individualization.
To understand how brands are adopting AI to offer fully connected experiences—and how customers are responding—we surveyed business leaders and consumers from across the world. In our 2024 State of Customer Engagement Report, we examine the strategies brands are using to speak directly to their customers one-to-one, explore key trends, and share global and generational statistics.
Unlock the comprehensive report to dive into the full data and gain access to actionable insights that will propel your business forward in 2024 and beyond.
of companies say they already use AI to personalize marketing
